Cosmetic procedures have become increasingly more accepted by society in recent years.  They used to be considered an interest area more or less restricted to women.  However, it seems that more men are opting for various types of wrinkle treatment and rejuvenation procedures to improve their appearance.
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Here are a few possible reasons why males are choosing aesthetic antiaging treatments:

1) Influential media images

Media images of attractive Los Angeles celebrities and models have been quite influential in how we perceive and value physical attractiveness.  Both men and women are influenced by society’s high standards for beauty. Individuals who are considered to be good looking seem to get more out of life. It seems that others will treat them better. And they are able to date attractive partners.

2) Career Advancement

Many employers seem willing to hire younger looking candidates.  Youth seems to imply energy and vigor. Older candidates may come across as tired and slower with less energy and enthusiasm. So to stay competitive, it would make sense that males would be interested in wrinkle treatment procedures that would refresh and rejuvenate their appearance.

3) Improvements in the Tools and Techniques of Cosmetic Procedures

Injections such as Botox and Dysport are able to produce significant changes usually within less than a week.  Also the effects of dermal fillers (injections that add volume instead of relaxing the muscles) are rather immediate as well.  This means that patients do not really need to miss work in order to recover from their procedures.

Also doctors are able to achieve very natural looking results that are undetectable to others.  It seems that the days of faces looking pulled and stretched are pretty much over.  Most people just want subtle looking improvements, not drastic changes.  Also physicians are more careful about using conservative amounts of Botox in strategic places.

When Botox was fairly new,  the wrinkle treatment was used quite excessively on patients who were eager to look younger.  This is what caused people to look frozen and stiff.

Bro-Tox As A Wrinkle Treatment For Men

Because more men are using Botox, the injection has earned the facetious name of “Bro-tox.” This year, quite a few media sources have featured stories about Botox usage in men:

  • Medical Daily
  • US News and World Report
  • ABC News
  • Today.com

According to statistics, 300,000 men in the United States underwent Botox procedures in 2011. This increased by 10% since 2010.  Whereas power tools and electronics have been coveted items on the male holiday gift list,  Botox vouchers are now being given by many women as gifts for husbands and boyfriends.

For patients who are not seeing the wrinkle treatment results they want with Botox, Dysport can be considered as an alternative.

Wrinkle Treatment in Redondo Beach CA

Los Angeles patient before and after his Dysport wrinkle treatment for frown lines*

Both can be used to get rid of wrinkles such as: crows feet, frown lines between the brows and forehead creases.

Other Wrinkle Treatment and Cosmetic Procedures Popular Among Men

Hyaluronic acid (aka sugar gels) and other types of fillers are also being used on male patients. As we get older, collagen, fat and bone tissue becomes depleted.  Fillers such as Juvederm, Restylane and Radiesse  help to restore volume loss, which is a hallmark sign of an aging face.

Chin augmentation procedures are also on the rise in both male and female patients.  Having a strong chin is a major sign of masculinity in the male face.  Men are undergoing non-surgical forms of chin enhancement (with Radiesse injections) as well as getting surgical implants and jaw reconstruction.

Looking younger often entails feeling better with greater confidence and self esteem.  Modern cosmetic treatments have evolved to offer patients substantial improvements without the downtime and stigma of past procedures.